How to Sell Your Product with a Story

How to Sell Your Product with a Story

The best way to sell your product is with a compelling story. Show buyers how it works and why they’ll benefit. You can do this with anything from a software demo to a zombie-killing multi-tool. Philadelphia-based KickStarter The Lil Trucker shows you how to create a blockbuster story around a product: Show your customers what your product does in…

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Search Beyond Salesforce

Search Beyond Salesforce

Search has become our first instinct to find information. We use it on Google, Salesforce.com, and mobile devices. While we may take them for granted, stronger search solutions can still improve your business speed and efficiency. Dave Hall is the founder of Kona DataSearch. Kona develops advanced search solutions for Salesforce, Sharepoint, Box, and Google…

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Get More Leads from Marketing to CRM Integration

Get 824% More Qualified Leads

Your marketing leads are scattered in many places. Get more leads from Salesforce marketing integration. How do you track the following marketing leads to sales in your Salesforce CRM? Email campaigns in MailChimp or Constant Contact Landing pages in Hubspot Lead nurturing in Pardot Events in Eventbrite Integrating your marketing with Salesforce gives you actionable answers to get more leads.…

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CIO's Secret to Valuable Business Apps

CIO’s Secret to Valuable Business Apps

How does the CIO of 35,000 increasingly mobile employees create valuable business applications? Salesforce.com recently asked CROSSMARK CIO Mike Anderson, “What’s the secret to building apps that actually provide value?“ Today’s CIO’s serve a diverse audience. At CROSSMARK, the front line of the company are mobile employees representing diverse customers in a variety of retail scenarios: When…

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Increase Your Sales with Lead Scoring - Photo by Peter Bond

Increase Your Sales with Lead Scoring

Modern marketing automation generates many sales leads; lead scoring quantifies the best prospects to increase your sales. Julia Stead, Demand Generation Strategist at Invoca, recently hosted Ask the Experts: The Most Important Analytics for Marketers Today. Today she shares her expertise on how marketing-driven lead scoring can increase your sales:   What does Invoca do…

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